How to use Instagram stories

How to use Instagram stories

Instagram stories is an interesting place to tell your story. Unlike Instagram posts, they disappear after 24 hours, meaning they don’t need to be perfectly planned out and curated. It’s a place to play and connect. I’m obsessed with Instagram stories and love seeing people use them well. Here’s how to use Instagram stories better:

Use your voice

To know you is to love you, so let people get to know you. Use images, text and videos to share your opinion, voice and field of expertise. Share your values and what interests you. The people who can relate will appreciate it and this is a way of making a connection with your followers.

Tell a story

A good story rouses curiosity. It has a beginning, a middle and an end. It gives people something to think about. Try to keep it to one concept per frame. Keep it simple and concise.

Stay consistent

Consistency is key. Find a style you like and stick to it. Find your font and colour palette of choice. If you talk to the camera, use a consistent angle and greeting. Help people to distinguish your posts from others. Also, be consistent with your posting. Posting Instagram Stories daily or as often as you can.


Use the questions, polls and replies functions to get to know your audience better. Ask them questions and have sessions where you allow them to ask you things too. This is where going Live can also be super useful. Showing your face and allowing people to see you in your space is a way of inviting people in to connect with you. It’s not always the easiest thing to do, but it’s good to remember that the people who mind don’t matter, and the people who matter won’t mind.

Have any questions or suggestion? Feel free to DM me 😉

Tools I love to use:

Over & Unfold for layouts
VSCO and Lightroom for photo editing
Splice for video editing
Preview & UNUM for post planning
Colorkuler to get your colour palette

Please share the love by following and sharing: